The website is a face. You have to make a good first impression when you're good at decorating your face.
Website check list
Production Background and Objectives It is recommended that you clearly define the goals you want to achieve based on the background of the homepage production, such as corporate branding, product promotion, sales, and new item launch. Production goals are critical as a justification for organizing ideas and focusing on top priorities during production, and coordinating differences between customers and production companies. In particular, it is often a guideline for cost because the website is produced with a limited budget.This allows customers and production companies to focus on the core.
Target Customer The tone and manner of the content and the direction of the design are determined by the customer group.e.g.) I need to set up a group of customers who will influence the market of my products, including women in their teens, 20s, and men. You can check if the customer group actually enters by age/gender on Google/Naver Analytics after creating the website.
Benchmarking You have to approach it carefully because it can determine the quality of your homepage after production. Also, complex functions/interactions can raise production costs, so you have to consider the appropriate level!! When benchmarking, it is clear and good to set and proceed with several criteria such as domestic and foreign competitors, peers, and design superiority websites. You can prepare general design benchmarking in my posting below, but it may not fit in Korea because the below is an overseas design. For overseas benchmarking, Website benchmarking (overseas web design awards, famous overseas sites) For benchmarking in Korea, you can see the div-cut where many Korean designers gather. e.g. the country of sale of the goods.Please refer to websites that were good in terms of design/function/interaction (interaction) effects among domestic and foreign shopping malls and let me know when you consult.
the nature of business / uptrend / one’s own strength The purpose of making a homepage is very diverse. And, soup.There are too many home and abroad websites. To gain a competitive advantage position with a competitor’s homepage, you need a secret weapon to maximize your strengths from the nature of your business and overcome the weaknesses of other companies. Just because you look pretty simply cannot be a strength. There are quite a few customers who confuse this part. You need to come up with strategies to gain the upper hand over competitors, such as UX (usability), recent industry trends/news, functions, interactions, content, and keywords, or consult with production companies. The production company has no choice but to provide better service to these well-prepared customers. To create a home page that can work with customers and be exposed to search engines rather than the same template digital marketing tool, a key strategy that can be ranked top in the industry is needed. For those who can’t sort this out well, you can also derive it through counseling, so please ask for counseling.
Derive insights and develop concepts/detailed strategies If you organize the items 1 to 4 above by yourself, the comparative advantage of competitors is derived when making the homepage, so the key points are derived from various perspectives. When detailed strategies are derived from these key points and detailed strategies are gathered, the concept of creating a homepage is. It’s very important to take the most strategic approach to the whole process. I think the posting will be prolonged, so I will proceed with the posting separately for the process of items 1 to 5. It’s also about digital strategy consulting.
Preparation of manuscript and image materials Content is required when creating a homepage. Of course, differentiated content from benchmarking with other companies is good. It’s a good idea to derive keywords that search engines like and are talked about by customers. To give you a hint, the search engine is a machine. And it’s armed with dictionary indexing. Customers also look for a variety of keywords.
Decide whether to implement a mobile home page Implementation of mobile homepages has become a necessity, not an option, for exposing Naver and Google search engines. Google exposes only 30-50% of sites that are not optimized for mobile devices when searching on mobile devices. So it’s a must, right? Then, how should I implement the mobile homepage? The next post will provide you with a guide to choose from. Please read it and check it out. Reactive Web vs. Adaptive Web (home page) creation and search engine optimization (SEO) = usability optimization
Select development language Development can be divided into two main categories. ① Web backend (server) development PHP, Node.js, ASP, ASP.NET JAVA, etc. are commonly used. JAVA is widely used as an enterprise-class (for large enterprises) ASP, ASP.NET is Windows Server-based and requires a Windows Server license. It’s free and easy to choose between PHP and Node.js. (Note that ASP has ceased language support since Microsoft released version 3.0 in 2000. It’s better not to choose.) Naver handles a lot of traffic with Node.js and Nginx (web servers). Even without the web front development below, backend development alone can implement bulletin boards or shopping malls. ② Web front Development A recent trend is the use of web front development using JavaScript frameworks such as Vue.js, React, and Angular JS to handle all requests from users on a single page (SPA). You’ve seen a lot of websites that respond to customers very quickly on one page, right? Unlike previous developments, we can respond to customer requests right away without having to refresh the web page. It’s much faster and more convenient for users, right? This means that it’s highly usable. Use client-style development languages (Vue.js, React, etc.) rather than server-style development languages to satisfy your customer’s experience!!
Select Web Server ① Web server, WAS server (Web Application Server) If you use PHP, Node.js, or Node.js as suggested in checklist 8, you can use either Apache or Nginx for the webserver. If you use JAVA, ASP, or ASP.NET, the Apache. Nginx Web server requires a server that interprets the Java language called WAS in the middle, so it costs money. Of course, there are free WASs like tomcat. It’s an enterprise-class language, so it’s obvious that you need equipment. Physical server specifications must also be very high. For ASP or ASP.NET, you need a Windows server, which requires a higher server specification than Linux, and you need to purchase a Windows server license. This server has a built-in, Tomcat-like WAS called Internet Information Server (IIS). PHP and Node.js have its module, so no separate WAS server is required. It’s that light and fasts. ② OS (Operating System) PHP, Node.js, and Java use Linux and Unix-like operating systems. Ubuntu, CentOS, is the most popular Linux OS these days. It’s free. ASP, ASP.NET is probably a Windows server. Of course, it was expensive. Don’t worry anymore and use PHP, Node.js for development language, Apache for web server, and Ubuntu for Nginx OS. It’s the most popular combination and it’s completely free!
Select Hosting/Independent Server PHP has a lot of low-cost hosting companies, right? The strength of the domestic hosting company is that it is low-cost. AWS is the trend these days. This is because server resources are at their disposal, which is highly scalable in the future. General homepages that do not have many functions only need to be hosted in Korea. Hosting is to serve multiple homepages on one server. If you’re of business size, you can host an independent server. If you want to save money when hosting independently, you can use AWS and AWS offers free e2 instances for a year, so it’s a good choice. After one year, maintenance costs of 10,000 won to 10,000 won per month will be charged.
Digital Marketing Planning There are several marketing techniques such as search engine advertising (SEM), search engine optimization (SEO), blog marketing, and social media marketing. If you have enough money, try advertising your search engine. You can advertise in niche markets for 3 to 5 million won per month. If you can’t afford that, you can advertise with hundreds of thousands of won through Naver blog marketing or social media marketing. The best thing would be to be exposed to the word of mouth and search engine keywords without having to pay for marketing, right? To achieve this level, the website must be SEO (Search Engine Optimization) optimized. If you need to choose between SEM vs. SEO, please refer to my posting below. What is the lowest cost of online marketing? What’s the alternative? As SEO is available for both Naver and Google, it is better to take strategies for each channel. Read the following posts for channel strategies for marketing the two search engines in Korea. Google Naver SEO Optimization Two-Track Channel Strategy for Digital Marketing (PR) To proceed with SEO marketing at a low price, the most important thing is to be able to write a manuscript by yourself. Of course, right? It might be difficult for those who are not good at writing, but you can do this on behalf of them. Just tell me the key points!
Company selection Now you’re ready. Then we need to select a company, right? If you look at the posting below from the perspective of production cost, quality, and maintenance on the homepage, it will be easy to select. What is the website (home page) manufacturer’s group and cost? We encourage you to thoroughly check the 12 items above and start digital marketing.
